Launch & Media Events
Press and Media Event Management Company in India
A press event is judged by the coverage it earns. Fiona Premium Events by IRPR Media is a press and media event management company in India that designs the moment, brings the right journalists into the room, and prepares your spokespeople to deliver the story.
From press conferences and media briefings to launch press meets, we run the media operation end to end so your announcement reaches the audiences that matter.
The short answer
Fiona Premium Events by IRPR Media is a press and media event management company in India that plans press conferences and media moments, builds journalist lists, prepares spokespeople and manages on-site media to earn coverage. It is a natural extension of IRPR Media’s communication practice.
What is a press event?
A press event is a structured moment created to deliver news to journalists and media — a press conference, media briefing or press meet. Its purpose is accurate, favourable coverage, so the room, the message and the spokespeople all have to work together.
We design press events for clarity and quotability: a tight narrative, credible proof points, and spokespeople ready for the questions that follow.
Who it is for
Press and media events suit companies making announcements, launching products, responding to milestones, or building relationships with the business and trade press.
- Companies announcing launches, milestones or partnerships
- Global brands introducing themselves to Indian media
- Organisations building ongoing press relationships
- Leaders preparing for high-stakes media moments
Media outreach and spokesperson readiness
We build and manage relevant journalist lists, handle invitations and follow-up, prepare press kits and embargoes, and brief and rehearse spokespeople so they stay on message and handle questions with confidence.
On-site media management and reporting
On the day we manage media accreditation, the press room, interview slots and photo and video, then report on attendance, coverage, reach and sentiment after the event.
Deliverables
What is included
The difference
Fiona Premium Events vs a generic event planner
Pan-India coverage
On-ground capability across India’s business capitals
We coordinate venues, production partners and crews across India’s primary business hubs, and run multi-city programs from a single point of accountability.
FAQ
Frequently Asked Questions
01Can you guarantee press coverage?
No credible partner guarantees coverage, and we do not. What we do is maximise the conditions for it — relevant journalist outreach, a newsworthy moment, strong spokespeople and professional on-site management — and report transparently on the coverage earned.
02Do you prepare our spokespeople for media?
Yes. We brief and rehearse spokespeople on the message, anticipated questions and difficult scenarios so they perform confidently in conferences, interviews and Q&A.
03What is the difference between a press meet and a product launch?
A press meet is focused on delivering news to journalists, while a product launch is a broader experience for customers, partners and media. They often combine, and we design the media layer in both cases.
04Can you handle press events for global companies new to India?
Yes. We help international brands navigate the Indian media landscape, build relevant journalist relationships, and run press events that respect local context and language.
05How do you report on a press event?
We track attendance, published coverage, reach and sentiment, and deliver a structured report so you can see the return on the announcement.
Get In Touch
Let’s plan your next corporate event in India
Share a short brief on your objective, audience, city and timeline. We will respond with an approach and the next steps.
Or email [email protected]