What is Social Media Optimization?

fiona December 17, 2018 No Comments

What is Social Media Optimization?

The SMO or Social Media Optimization is all the actions that are carried out in social media in favor of a marketing strategy. Here we want to tell you how you can achieve the optimization of these means to meet marketing and communication objectives set in the digital marketing plan. Something More About Social Media Optimization (SMO) The SMO is simply the process of optimizing the content on social networks, from the creation of the same, time of publication, public to whom you address, to the advertising campaigns you wish to make on social networks. So in general, it is a form of SEO but aimed at increasing brand recognition, referring traffic to the website, generating new sales opportunities, increasing profits and more, from social networks. Currently, SMO strategies allow companies to create content on their own sites (Facebook fan page, Twitter account, corporate blog, discussion groups in professional networks). […]

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An Introduction to Digital Marketing

fiona December 5, 2018 No Comments

In today’s world of the Internet, where we are in a super well-connected network which opens doors to great business opportunities by taking benefits from different mediums, offline and online. And so there lies a huge scope of marketing on a digital party line. Essentially digital marketing is a very broad denomination where displaying and marketing collaborates with online network and creation, on different types of online platforms. The authentic way marketing in later days was just to market the products in form of print media, radio commercials, TV advertisements, hoardings, business cards, catalogs etc. which indeed had a lot of constraints and are also not well quantifiable. Talking about the new methodology adopted by the new generation, digital marketing can be categorised in various fields depending upon the functionality. One of the most important steps towards increasing revenue through digital marketing is focusing on fast processing methods such as […]

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6 Tips Using Personal Profiles on Facebook to Do Business

fiona December 1, 2018 No Comments

6 Tips Using Personal Profiles on Facebook to Do Business

The best way to do business on Facebook is using the fan page or Facebook pages, however, there are many people who have been successful using Facebook in their businesses. We firmly believe that they are good innate sellers although they may be making mistakes, they have known how to use their Facebook profile to make relationships with other people, and that is the key to doing business like Fruxinfo. Separate your personal content from business content If you want or are thinking of using your Facebook profile to do business, you must be clear that you are using it as a marketing tool and you must separate your private content. Remember that it is still your personal profile from your marketing message. For this you must use the tabs that catalog your publications, photo albums and other content that you publish as public (accessible to everyone), for your friends […]

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