October 18, 2018
What is Email Marketing?
Email marketing is a way to build a relationship with customers and market to a highly targeted group of people. Commonly, bulk email service is used for marketing email or newsletters. If you have a list of leads or prospects, you can send them relevant content which is important to their interest or business. A bulk email service allows you to send email to your contact list (size doesn’t matters) from a single application. Email marketing is one of the most effective forms of marketing.
SEE ALSO:: Introduction To Digital Marketing
What Is Bulk Email Marketing Service?
If you have a list of customers who have interacted or bought something before then its lot easier to build relationship. With email you can keep that customer so every time before go to any other shop they will come to you first. Sometimes you have individual email list like buyers or leads so you can customized your mailer as per their interest. With this communicating you are building a trust and customers like you. This also helps you to generate repeat sales.
SEE ALSO:: What is Affiliate Marketing
Why Bulk Email Service / Marketing?
- Collect targeted leads
- Build a relationship with your market
- Generate repeat sales
Mail sending frequency is completely up to you, and it should be based on what the buyers or receivers expect. Most of Bulk email service provider gives you reports facility with that you can check open rate, mail bounce rate, engagement data, spam reports, unsubscribe and click rates. With a proper analysis of your bulk mailer report will tell you whether your message is hitting the right audience or not.
How Does Bulk Email Service Works?
- Sign up for an account with a repeated email marketing platform (Aweber, mailchimp, benchmark email, GetResponse, iContact, etc…)
- Create opt-forms
- Place your website
- Collect leads
- Give exciting deals and offers
- Build a list
- Create landing page
- Promote your List
The Bulk email service permits non-technical users to send bulk emails, newsletters, survey and respond using a very easy drag-and-drop interface. List management allows easy way to handling all your contacts in a segment. Spam rate checker and subject line A/B testing is also there to improve opening rate. In spam tester you first build your campaign and check it weather it hit the spam filter or not. To reduce your spamming rate there are many tips that we will discuss later on and title or subject line which is very important. Because you are sending emails to lots of people so if they feel like its marketing email then it may possible people ignore it and not open it. So make your subject line like that way which create curiosity in readers mind, and make the reader feel like they need to open the email to find out more.
3 Things You Must Test In Bulk Email Marketing
- Open rate
- Click Through rate
- Conversation on sales page