October 12, 2018
SEO is a proven technique that can boost the online search engine ranking of any business or brand thus improving ROI and conversion. SEO, in fact, is the process of web site optimisation and marketing that improves your website rank on online searches and traffic across every popular search engines.
SEO is instrumental in the better performance of any brand in the search ranking as search engines rank any website on the relevant search terms or search phrases. So, in this competitive global market, to perform better, you need to achieve higher ranking in all prominent search engines.
SEE ALSO:: ABCD of Search Engine Optimisation
How SEO Affect your Company?
A well-crafted search engine optimisation campaign can improve your search engine ranking which is also called SERP in all major search engines and help your prospect to find you or your business online easily. There are many others ways also to increase your traffic on your website which means more sales but search engine optimisation is the most prominent and proven technique that is widely used and most popular.
Suite of SEO Tactics
To start with, we conduct a thorough audit and analysis of your website to get engaged in the perfect SEO operations considering your website requirements. This information includes in-depth website review, technical aspects of your website, the size of all your website pages, its navigation and its comparison with your competitor websites. This helps us plan the right SEO strategy, picking the most prominent and right keywords and also optimise page title and Meta Tags.
During your website audit and afterward also we make a lot of technical preparation and analysis to ascertain that your website addresses all technical standards that are set and practiced for the successful functioning of any website online. This ensures that the search engines are able to crawl every page of your website and the visitors can access your website without any difficulty.
Our technical preparation also includes exploring Google “Analytics” service to test the performance of your website, its page sizes, visitors’ engagements, loading time, right navigation and much more. We also analyse various errors like error messages, error codes and broken links.
On Page Optimisation
On page optimisation is all about optimising your website to make sure it is packed with right content which is properly indexed and keywords are rightly placed therein, and H1 and H2 tags play their part in doing the SEO and all these activities work well and push your website to better search ranking. We also evaluate and revise the internal links, content keyword density, plagiarism and the required changes that are necessary to ensure high-end content synchronisation.
SEE ALSO:: Top 10 On-Page SEO Activities
Off Page Optimisation
Off Page optimisation is yet another league of techniques and mechanisms to optimize your business. These are optimisation activities done outside of your website that includes submitting your website to all prominent directories, social bookmarking site and many other sources of information. Leveraging link building and submitting press releases, we produce relevant content and generate incoming links related to your business to increase traffic to your website from all these sources. These activities of off page optimisation also play a great role in improving your business ranking on search engines.
SEE ALSO:: Top 12 Off-Page Activities for SEO
SEO Report Generation and Submission
This is the most tedious and necessary step of SEO – generating and submitting reports. This helps you analyse the progress of their SEO initiatives. We generate your website reports from various sources that we deploy to improve your search engine ranking which includes keywords we target, link building progress, directory submission efforts etc… Considering these reports you can easily understand the efforts we put to push your business ranking and to improve it further.