It is very much important in today’s competitive world to present your business well enough than ever before since every industry, segment and niche in market is facing global competition in 21st century so it has become very important for businesses to showcase their real strength to their customers; And to achieve this goal producing a corporate video for your business is a great idea!
Corporate video will not just keep you ahead in the competition but it will also become a very lucrative tool in achieving business growth and expansion goals as well since you can present your infra strength, people strength and technology strength way batter in this form than any other form.
Now you have decided to make a corporate film of your organization and I would like to suggest some of the quick but important tips below to produce a great video for your organization.
Hiring of agency: First and one of the most things is to hire the right video production company or agency for this purpose. When you hire the agency do check their portfolio and project experience. When you check portfolio look for the quality over the similar industry samples. Also check for their business analysis skills since it’s a serious business project and while you’re hiring the agency you need to check for their technical, managerial and creative skills whole together. Your agency should be professional enough to do timely and proper communication who can deliver in timely manner. You must check company’s online reputation before hiring them for your project.
Shoot planning: When you make your corporate or industrial AV (audio visual), planning is the most essential element. You need to finalize the script first with the script writer and once your script gets ready your film director or screenplay must plan each every detail such as timestamp wise shot description, music / sfx and vfx in advance and present it to you to match your expectation to save resources while shooting. Your shoot must be well informed to everyone in prior to at least 1 week. The director of photography, light man and other crew member must have seen all the sites to plan their equipments and shoot properly. Your disciplinary guideline to your staff must be given in advance such as to have their intact professional kit, dress code and every minute detail ready with him for the soot day.
Preparation and rehearsal: Every person in your organization who is a part of the film must be well prepared for this shots which is been discussed earlier with you by the screenplay writer and the film director. For example, if you have to give a speech in the video you have prepared your speech well in advanced and reheard it multiple times till you get the confidence. It will not just save your time but it will increase the impact of the scene. Those who have a fear of camera can practice it in front of the mobile camera as well. Those who are going to show the product or presentation make sure to show best and most creditable work in the video.
Cleanliness: Instruct to clean up all mess well before the shoot day, Also instruct to make all things placed well organized and in logical manner for the shoot day. If you’re running a factory which gets messy very quickly you must do the cleaning of flooring with phenyl, you must paint your factory’s walls for the shoot day, all machines and equipments should have a good shine etc.
Equipments: Never compromise with the shooting the equipments, use the latest and advance and most sophisticated equipments for your corporate film production as in good quality equipments you will get very superior quality outcome.
During the shoot: Try to make yourself available during the shoot day even though you have hired a qualified film director since you know your business better than anyone else do. Film director may be the best in his domain but he may not know all technicalities of your business, if you make yourself available you can see all the shots which are been taken on a preview screen which will make sure that the shots are meeting your expectations.
Editing and post production: This is a very important part of your project; the editing of your video will determine how appealing it will become. Most of the projects which lacks the impact is due to weak post production part. Good editing can bring charm to any of the raw videos. Make sure to have a great editing team for your project.
Budget: last but not least quality outcome will not be cheap, so allocate a decent budget for your corporate video project, spare some extra bucks and use talented team with best in class equipments to get the best results. Since video is a growth accelerator in today’s time and it will be your real asset once you made it. There is no major recurring charges are there once you produce your film so try to give your best shot have ever lasting impact of your business on the viewers minds.
Now you have made your corporate film which could be utilized during tradeshows, one to one meetings, website, social platforms, events, messaging apps and more… If you need a professional team who can produce high quality corporate film for your organization, you can visit www.CorpTeaser.com for more info.