ABCD of Search Engine Optimisation

fiona October 2, 2018 No Comments

What is SEO or Search Engine Optimisation?

You might have heard about SEO. SEO is short for “Search Engine Optimisation“. If you want to see your website on the first page of leading search engine websites, it is essential to optimize your website with the right set of SEO.

In other words, the right search engine optimisation is nothing more than all those actions or techniques that we perform so that the major search engines (mainly Google, Yahoo and Bing) include your website in the best positions.

“But in the best positions of what?”, You’ll ask. Well with this we refer to that position that Google and other major search engines give to our website after having made a prior consultation through a keyword.

We’ll give you an example – Suppose a user wants to buy barber equipment in the UK, for that he goes to Google and with almost total security we can expect this user to write “barber chairs UK”. If your website is a barber sales portal and you are located in the UK, you will kick with the competition to position yourself in Google for this or other related terms which are also known as Long Tail keyword.

Therefore, and to achieve that long-awaited positioning through certain keywords related to your activity or business, you will have to implement certain actions and strategies and implement in your marketing plan what is known as Search Engine Optimisation.

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If you have already created a website for your company or online store, your next goal is to attract as many visitors as possible. Do you already know how to position your website among the first search results? If someone is searching for your website on the web, it could be found in both normal search results and paid Google ads.

What are the benefits of SEO?

Already with its definition seems to be quite clear the importance of this term in the area of marketing. And if we extrapolate to a changing environment and high competitiveness where increasingly online transactions are the order of the day, rethink well the things from the beginning and investing in SEO is almost an unquestionable task.

When we say investing, we do not mean paying to improve visibility in search engines through links and promoted ads. But to the investment, it implies in terms of time and training since one of the first advantages of doing Search Engine Optimisation could be said to be its “low cost”.

Speaking clearly, SEO basically serves to attract traffic to your website. With this traffic, you yourself are responsible for defining how to take advantage. Maybe you want to sell something, offer a service or just get to know in the media and have a strong presence on the Internet. You can also get help of SEO questionnairy for better understand.

SEO Means a Fixed Investment:

If you hire an expert in SEO or a specialised company to help you with this task, you will know that your initial investment will be usually fixed. Regardless of the current traffic, your website has.

SEO is Very Profitable:

Although to implement an SEO strategies are expected to obtain more or less considerable results in the medium or long term, once achieved a certain positioning, search engines do not charge for it or put time limits.

Doing SEO Attracts Quality Traffic:

If your website is optimised with the proper set of SEO, you will get organic and quality traffic to your website that will eventually increase sales of your products or services.

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The biggest advantage of doing SEO is that you can bring your website into the top ranks by the keyword and one can bring more traffic into your website than you can and your website can get top rank in the leading search engine.

If it seems interesting and you are eager to see your website on the top of the list of leading search engine results, optimise your website with the right SEO now!

Categories : SEO